## PHI & The Golden Mean

Thorgerson design firm is called HIPGNOSIS.

This name can be read as: PHI GNOSIS.

Storm Thorgerson DOES use the Golden Section in his work.

http://en.wikipedia.org/wiki/Golden_mean

The golden ratio is also referred to as the golden mean, golden
section, golden number or divine
proportion.

Pythagoras chose the pentagram as the symbol of the secret brotherhood of which he was
both leader and founder.